Course curriculum

Get a sneak peek of everything included in the course below

  • 01

    Welcome! Let's get started! (7 mins)

    • Welcome Video

    • Download: SEO Checklist

    • Download: SEO Workbook

    • Download: SEO Glossary

  • 02

    SEO Overview: Module 1 (24 mins)

    • What is SEO

    • Keywords

    • Meta Descriptions

    • Download: How to Access Keyword Planner for Free

  • 03

    SEO Overview: Module 2 (11 mins)

    • Inbound Links

    • Outbound Links

    • Pagespeed

  • 04

    SEO Overview: Module 3 (13 mins)

    • Image Size

    • Alt Text

  • 05

    SEO Overview: Module 4 (10 mins)

    • SEO & Page Titles

    • Page URLs

    • Broken Links

    • How To Check 404 Errors in Google Analytics

  • 06

    The Blog (24 mins)

    • Download: Blog Content Strategy Resource

    • Identifying Goals

    • Building a Strategy: Identifying Blog Categories

    • Building Post Outlines for SEO

    • Blog Writing for SEO

  • 07

    Analytics (43 mins)

    • Google Analytics: Measuring SEO Success

    • The Difference Between Universal Analytics & GA4

    • How To Set Up Google Analytics

    • How To Remove Your IP Address From Google Analytics

    • Universal Google Analytics Walkthrough

    • Google Search Console Walkthrough

    • Google Analytics 4 Walkthrough

  • 08

    COURSE BONUSES

    • Finding Your Why: Val Marlene Creative

    • SEO Copywriter's Checklist: Between The Lines Copy

    • Offerings Audit Worksheet: Val Marlene Creative

    • Video: How To Add a Physical Product To Your Brand

    • Slides: How To Add a Physical Product To Your Brand

  • 09

    Core Web Vitals 101 (34 mins)

    • Core Web Vitals Overview

  • 10

    Shopify Video Tutorials (8 mins)

    • SEO Titles, Meta Descriptions & URL Slugs

    • Heading Tags

    • Image Alt Text

    • How To Add Google Analytics

    • SEO For Your Blog

  • 11

    Showit Video Tutorials (16 mins)

    • SEO Titles & Meta Descriptions

    • URL Slugs

    • Heading Tags

    • Image Alt Text

    • How To Add Google Analytics

    • SEO For Your Blog

  • 12

    SquareSpace Video Tutorials (12 mins)

    • SEO Titles & Meta Descriptions

    • URL Slugs

    • Heading Tags

    • Image Alt Text

    • How To Add Google Analytics

    • SEO For Your Blog

  • 13

    Wix Video Tutorials (10 mins)

    • SEO Titles & Meta Descriptions

    • URL Slugs

    • Image Alt Text

    • Heading Tags

    • How To Add Google Analytics

  • 14

    WordPress Video Tutorials (11 mins)

    • SEO Titles, Meta Descriptions & URL Slugs

    • Heading Tags

    • Image Alt Text

    • How To Add Google Analytics

    • SEO For Your Blog